Photographer: Mike Kieler
Model: Vy Duong
Jewellery: Mei

One swipe. One color. One unforgettable look.

In our latest photoshoot, the Mei “The Fortune Cookie” collection gets an instant attitude boost thanks to a striking red eyeliner. The styling stays minimal yet bold, the kind of beauty detail that brings a strong look to life while amplifying the jewellery’s voluminous silhouettes.

But this red line didn’t appear by accident.

It all started last November during our website refresh. The layout remained clean and minimal, but one element made its debut: a red line running throughout the site. Simple, recognisable, and impossible to ignore.

Enter Jan Bo. A man who loves the red line, figuratively speaking, in business concepts, projects, and strategies. He took it off the screen and onto the face, transforming it into a graphic beauty moment that ties fashion, culture, and intention together.

Why red? In Chinese tradition, red brings luck, wards off negativity, and carries powerful energy. Here, it becomes confidence you can wear, bold, symbolic, and unique.

Because sometimes, the smallest detail isn’t just an accessory.
It’s the statement.